A commercial for PBS
Produced by Errol Morris for Fallon, Aired 2000, USA
Morris, the Academy Award-winning director of some of the most interesting and thought-provoking non-fiction films of the last thirty years, directed a series of six advertisements for PBS to launch their new slogan, "Stay Curious," in 2000. This particular commercial, called "Photo Booth," won an Emmy Award in 2001 for Fallon, the ad agency for which it was produced.
The advertisement features perhaps the most clever use of a photo booth in any media: as a tool to produce a flip-book to accompany an opera recording. We see a man taking pictures of himself in a photo booth, making a range of facial expressions, and when we return home with him, we watch as he cuts out and re-orders the photos to make a flip-book which then plays flawlessly along with the music coming out of his record player. It's a brilliant ad, and you can watch it in its entirety on the Fallon site or on Morris's personal site.
Contributed by Brian