Is Today the Day

A commercial for Cable Positive

Produced by Romoff, Newman, Cesark, Daraio, Aired 2003, U.S.

This commercial begins with the typical photobotoh montage, featuring carefree, happy couples goofing off in the booth, but undercuts the bliss with the question: "Is today the day you get HIV?"

Compelling television and print ads depict young people in carefree moments of life then infuse the unexpected with the hard-hitting tag: IS TODAY THE DAY YOU GET HIV? The campaign web site serves as a resource for information on safer sex and showcases real stories of young people and their experiences with HIV and AIDS.

Read more about the ad and the campaign in a Cabel Positive press release; is no longer active.

Contributed by Brian