PHOTOBOOTHS IN PRINT

Runter vom Gas!

An ad for Bunderministerium fr Verkehr, Bau und Stadtentwicklung

Bunderministerium fr Verkehr, Bau und Stadtentwicklung

Published: 2008, Germany

This campaign, whose slogan translates to "Back off the gas," is meant to encourage road safety and avoid the thousands of deaths that result from auto accidents in Germany each year. The campaign features a series of photobooth-style photos of families, couples, and friends and the reasons they died on the road.

View the campaign's website here

Contributed by Ole