January 01, 2007
Just goes to show you shouldn’t listen to your summer intern when they suggest a “super-hip” way to get your customers’ attention. Seems Saatchi & Saatchi are behind a United Kingdom advertising campaign in which a person sits in a photobooth and poses for three photos. Seems pretty standard, that is until the photo comes emerges from the side of the booth. The photos are taken by a camera mounted above the subject, and as such, show the shoulders and top of the head of the sitter. And their dandruff. Get it?
We will be interested to see if this sells any bottles of shampoo.