December 05, 2005

In one of the stranger cross-promotions we’ve seen in recent memory, Procter & Gamble is using photobooths (and actress Nicollette Sheridan) to promote Crest Whitestrips for the holidays. Banking on the tenuous connection of “photo strips” and “Whitestrips,” the company is offering free photoboothing to visitors in San Francisco and New York from December 7th to the 11th. 

Will your smile be ready for all your family holiday moments? From photo strips to Crest Whitestrips Premium, strips are all the rage this season! Beginning at 9AM on December 7th in New York City, Nicollette Sheridan will kick-off the holidays by officially opening Crest Whitestrips Premium’s bi-coastal, old fashioned photo booth extravaganza. Smile booths will open to the public at two fun-filled, festive locations — from December 7th through the 11th at Wollman Skating Rink in New York City’s Central Park and from December 8th through 11th at Pier 39 on San Francisco’s historic Fisherman’s Wharf for people to take free holiday photos and learn more about getting their smiles camera ready.

In the spirit of the holidays, everyone to stop by the booths can take complimentary family photo strips…

We encourage users to visit these booths and take a photostrip and a picture of the booth, because we’d really like to see how they look. You can’t beat free photostrips, so go on out and give it a shot this weekend!

One Comment

  1. 1
    Mark Pike 

    That’s Zelinsky’s Photobooth on Pier 39. The one from the Musee Mecanique:

    Also, if anybody would like to purchase a Photobooth, I have one for sale. Please get in touch.