In what could be called a trend, or just a coincidence, or simply overkill, two recent window displays in Southern California Gap stores (and, presumably, Gap stores around the country) have centered on a photobooth theme. The first, seen in February on the Third Street Promenade in Santa Monica, announced the winners of the “Gap Casting Call,” and featured kids photographed in three poses arranged vertically with a white border — a fake photostrip, but, as I thought at the time, pretty prominent placement of the photobooth idea in an ad campaign. I should have waited a month…
Spotted last week and photographed last night at the Gap store on Wilshire Boulevard in Santa Monica, two window displays featuring Andy Warhol’s photobooth portraits. First, a single shot of Warhol, flanked by some striped polo shirts. And second, four shots of Judith Green (last seen at The Warhol Museum) complemented by a cute red jacket and some peach flared pants. Or whatever they’re called. This particular Gap store featured three sets of these windows, alternating down the length of the storefront, which made an eye-catching display. The photobooth as marketing tool lives on.
March 06, 2008